Think Social-e
Automate as much of the social media management process as possible (including content sourcing, analytics and reporting) to make you as productive as possible.
Don't get stung with annual fees or pay for more users than you need for tools that have less than full enterprise functionality. Simply pay as you go for what you need, getting full enterprise functionality when you need it.
Learn how to get started fast - source and syndicate compelling content, schedule posts and create link frames for link backs