Collaboration between the CIO and CMO is needed to make data ethics part of your corporate culture and a positive brand value for your organization.
It is the first time ever, that a single issue has been both the top brand risk and also the top potential brand attribute. With data security and privacy now the top risk for your brand, and digital ethics and trust now your brand’s top potential attribute, marketing and IT need to be working together to make digital ethics a priority.
[Digital Ethics and Data Privacy was the subject of the #IDGTechTalk on Thursday 8th November 2018, moderated by Bill Mew]
Read the full article here.
#Digital #Ethics — renewing the CIO CMO bond. Collaboration between the CIO and CMO is needed to make data ethics part of your corporate culture and a positive brand value for your organization, say @BillMew @HoratioNelson via @IDGTechTalk https://t.co/MQLAnS1TSE pic.twitter.com/HdrRgnlJm0
— Bill Mew (@BillMew) November 19, 2018