In the past most consumers simply trusted that technology would work and that companies would use their data responsibly. A series of high profile incidents has shaken this trust and it is going to take years to recover from this and to rebuild the level of trust.
It is the first time ever, that a single issue has been both the top brand risk and also the top potential brand attribute. With data security and privacy now the top risk for your brand, and digital ethics and trust now your brand’s top potential attribute, marketing and IT need to be working together to to make digital ethics a priority.
See this white paper on ‘Brands, Trust and Digital Ethics’ by Bill Mew and Philippe Borremans – download a copy here.
[Digital Ethics and Data Privacy was the subject of the #IDGTechTalk on Thursday 8th November 2018, moderated by Bill Mew]