Bill Mew explains the importance of digital ethics and data privacy for brand reputation in a blog for Cloud Computing News.
The potential benefits of technology to change and improve lives are clear for all to see. At an individual level, wearable devices can help better manage health, home sensors can reduce your energy use and costs, and analytics can hone services to meet your every need. At an organisational level, digital transformation can not only boost efficiency and productivity, but it can change the way that whole industries operate and allow organisations (including governments) to deliver new kinds of services for citizens and consumers.
Organisations, however, need to be conscious of the kind of impact they (and their use of technology) are having on all aspects of society. This can include public concerns about the environmental impact of energy use, the societal impact of jobs lost to automation, the economic impact of online retail over bricks and mortar, and even the personal impact of indiscriminate data collection and mismanagement.
Read Bill’s full blog here.
For better or for worse: Why your #brand #reputation is hitched to your ability to manage & protect data. #Digital #ethics & #data #privacy now the #1 issue customers want firms to address + it's the brand biggest risk if you fail @BillMew @cloud_comp_news https://t.co/6dgeq78J5X pic.twitter.com/1554W5IDxs
— Bill Mew (@BillMew) November 1, 2018