Strategic Adviser, social media influencer and content marketing whizz Bill Mew has written an exclusive eBook on how to beef up your public sector marketing strategy.
Getting an edge in business-to-government (B2G) marketing – see Bill’s Four Top Tips for Business to Government (B2G) Marketing:
1: Don’t waste time on content that won’t get noticed
Too much effort goes into creating content that sits on a website getting no attention at all. Focus on creating impactful and engaging content and ensuring that it gets placed where it will be seen and gets shared widely, including with the influencers that matter most.
“90% of all content marketing gets NO reaction. That’s massive wasted effort and opportunity cost”
2: Access the best facilities and skills on demand
Uber and AirBNB have shown us that we don’t need to own the best facilities or employ the top talent as long as we can have access to it when we need it. You don’t need to own a TV studio, have an analyst relations expert or have specialist writers when we can provide it all.
“Make the gig economy work for you. Supplement a lean team with the very best external resources”
3: Boost productivity with smart use of automation
To be effective in social media, you ALL need to be engaged – not just the company, but all the execs and salespeople too. Many of them don’t have the skills, time or focus to do this. Smart automation can accelerate your engagement and maximise your productivity.
“Use intelligent automation to optimise resource utilization and maximise productivity”
4: Apply amplification to maximise reach
There are many agencies that will promise great results. How many of them have actually achieved a real level of eminence for themselves or their clients? How many of them rank highly in global social league tables or have direct relationships with the top influencers and analysts?
“Don’t be fooled! There is NO substitute for real engagement or real influence.”
Find out more in Bill’s Getting an edge in business-to-government (B2G) marketing eBook – here!
High value input to an autumn public sector campaign. Real pearls here – particularly for SMEs on a budget. Many no longer own a car in London, because you can Uber. @BillMew shows how to 'Uber' top marketing skills & components. https://t.co/I69MBYv9fV
— Lindsay Smith (@InSadly) September 12, 2018
— Lindsay Smith (@InSadly) September 13, 2018